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Meet The Loyalty People plus 

Associates

Welcome to The Loyalty People plus Associates. Here you will find expert associates to help you supercharge your Loyalty Program, CRM of CX project.

To request to work with our associates click 'Work with me' and email us the name of the associate with a brief summary of your project and contact details and we'll call to finalise the details.

Chris

Loyalty, CRM and Insight Consultant

17

Years Experiance

Loyalty, CRM, Marketing strategy, Data and Insight leader with 17+ years’ experience across complex and diverse sectors. Work underpinned by a strong problem solving and analytical approach; with the ability to lead on large and varied activities with a cool head. Experience of many data and delivery systems. The early years of my career were spent in Market research before moving across to client Insight teams conducting data analysis and modelling, before finally moving into marketing and loyalty. With this experience I have a good understanding of customer behaviour through research and analysis and also how to apply this insight to create actionable strategies and programmes - online and offline - that change customer behaviour.

My availability

Selected days

My skills

CRM, Loyalty Programs, Strategy, Rewards & Benefits, Email Marketing, General Marketing, Project Management

Industries i've worked in

Retail, Financial Service, Food & Beverage, B2C

Brands i've worked with

Coop Food, Original Factory Shop, Nationwide Building Society, Shop Direct, Institute of Mechanical Engineers

Nicki

Multi-industry Loyalty & CRM professional, customer focused with strategic thinking & creative flair

7

Years Experiance

An experienced marketer specialising in loyalty, but with a strong CRM background to underpin this and deliver customer loyalty and rewards/recognition journeys. My unique experience spans the loyalty heartland of grocery retail, the traditionally challenging area of loyalty in the financial services space, and travel, where loyalty programs all began and are still a huge differentiator and effective driver of customer stickiness. I'm passionate, creative and love to identify the right questions to ask to solve complex problems and create strategies for exciting new initiatives and propositions.

My availability

Weekends, Projects, Selected days

My skills

Loyalty Programs, Rewards & Benefits, Strategy, CRM

Industries i've worked in

Retail, Financial Service, B2C, Technology, Airlines

Brands i've worked with

Sainsbury's, The AA, Expedia Group

James

Award-winning eCRM expert who specialises in joining strategy with technology

12

Years Experiance

James is an award-winning eCRM Specialist with the unique ability to join strategy with technical implementation. A true all-rounder, with extensive knowledge in all areas of 1-to-1 data-driven marketing. He's a team player that is comfortable talking to the dev guy or the CEO, and he has a vast knowledge of all technical aspects of email, push and SMS marketing with a wealth of experience in turning strategy into results across numerous industries.

My availability

Full Time, Part Time, Selected days

My skills

CRM, Email Marketing, Operations, Loyalty Programs, Strategy

Industries i've worked in

Retail, Fashion, Agency, B2C, Cosmetics

Brands i've worked with

Marks & Spencer, Sony Europe, EE Mobile, Eurostar, Sainsbury’s, Habitat, Whistles, The Body Shop, McLaren, De Vere Hotels, Premier Inn, NetJets, Dior.

Dang

Brand Manager, Brand Specialist, Customer Loyalty Specialist, Marketing Specialist

7

Years Experiance

I have had 7 years of experience in Brand Marketing in leading multinational corporations of FMCG & Consumer Health Care. I combined creative ideas into business goals to create proven success. I planned & deployed brand campaigns across consumer touch-points such as Communication ( TVC, Digital, Social, media), Loyaty Activities, Reseaches. I well collaborated with internal cross functional team and led external agency (creative, media, activation, researches) to fully deploy from ideation, production and post-project. I’m looking for a marketing job in Europe where I can apply my experience in brand management, my MBA knowledge and my interest for sustainability. LinkedIn: www.linkedin.com

My availability

Full Time

My skills

General Marketing, Loyalty Programs, Rewards & Benefits, Strategy, Social Media, Project Management

Industries i've worked in

B2C

Brands i've worked with

Eurail/Interrail, P/S ( or Prodent) , Vaseline, Colgate, Bisolvon, Acemuc, Mucosolvan

John

A skilled loyalty and CRM individual who can take great strategies and make sure they work!

15

Years Experiance

I have have designed loyalty and CRM strategies, programmes and launches across EMEA for some of the biggest brands in leisure.

My availability

Full Time

My skills

CRM, Loyalty Programs, Strategy, Email Marketing, Operations, Digital Marketing

Industries i've worked in

Hospitality, Airlines, B2B, B2C

Brands i've worked with

Hertz, IHG, Genting Casinos, Expedia

Antony Rony

Loyalty Marketing Professional

5

Years Experiance

A highly skilled marketer experienced in all aspects of customer and relationship marketing, particularly with loyalty and reward programs. With a background in data and insight, I’m able to conceptualize, develop and implement value-generating customer management programmes. Specialties: CRM, loyalty, engagement, experience, customer management, customer strategy, insight, research, analytics, relationship marketing, social media CRM, brand experience, database marketing,

My availability

Full Time

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Operations, Project Management, Social Media, General Marketing, Digital Marketing, Data Analytics

Industries i've worked in

Retail, Financial Service, Food & Beverage

Brands i've worked with

LuLu International Shopping Mall, Food Plus Hypermarket, Gulf Exchange

Subuhee

Seasoned Customer Lifecycle management professional and specialist in Loyalty & Customer usage

12

Years Experiance

12 years of experience in handling customer lifecycle managements including usage and retention, loyalty,customer engagement and strategy. Proven track record in increasing customer usage and retention by running various programs and by designing various products. Focus of detailed analysis to come up with right products for running various loyalty programs and schemes. Liadoning with different stakeholders to implement right technologies and platforms to carry out operations to ease customer experience and approach to target customers. Running continuous improvement plans to increase customers Association. Bringing technological approach, empathy to deliver maximum value propositions to customers.

My availability

Full Time

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Data Analytics, Operations, Social Media, General Marketing, Digital Marketing

Industries i've worked in

B2C, B2B, Retail, Technology

Brands i've worked with

Bharti Airtel, TATA Tele service, Idea Cellular limited, Vodafone Idea limited

Tom

I am an expert in customer loyalty and engagement as well as a very successful commercial leader

15

Years Experiance

I am a successful commercial leader and an expert in all forms of customer loyalty across the Financial Services, Retail, F&B, Travel and FMCG sectors, with extensive knowledge in data-driven decision making for CRM, retention and loyalty, through all forms of customer communications. My experience covers the latest trends in loyalty including “Paid-for loyalty”, Card-linking, real-time data analytics and emotional/experiential loyalty techniques, which supplement my analytical and strategic outlook.

My availability

Full Time, Part Time, Projects

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Data Analytics, Email Marketing, General Marketing

Industries i've worked in

Retail, Airlines, Financial Service, B2B, Fashion, Agency, Technology, Luxury, Cosmetics, Food & Beverage

Brands i've worked with

Aimia, Collinson, Reward Insight, Puig Fragrances, Benefit Cosmetics, Barclays Bank, Raiffeisen Intl Bank, Erste Bank, Cadogan Estates, McArthurGlen Retail, Via Outlets, Caffe Nero, John Lewis Group, Halfords

Kirsty

Senior Marketer | Consultant | CRM | Loyalty | eCommerce | Subscription Products

15

Years Experiance

I have a strong background across all marketing disciplines, but I’m a subject matter expert in Loyalty & CRM. I have 15 years’ experience in the loyalty space, both in the management and development of Loyalty Programs and in the development of bespoke loyalty strategies by customer segment. I also have significant experience in CRM, from omni-channel CRM system selection, to the delivery of customer segmentation strategies and rigorous performance optimisation through test and learn. My experience has been gained across multiple industries, but most recently in travel tech (Expedia), retail and food subscription (Abel & Cole). I have been employed by both SMEs and large Global corporations and have worked in Asia & Europe.

My availability

Selected days, Projects

My skills

CRM, Loyalty Programs, Rewards & Benefits, Email Marketing, General Marketing

Industries i've worked in

Retail, Hospitality, Technology, B2C, Food & Beverage

Brands i've worked with

Abel & Cole, Expedia, Eurostar, Bauer Media

Swapnil

A competent professional in CRM and Loyalty area with an experience to implement 10+ loyalty program

15

Years Experiance

Swapnil has around 14+ years of experience in the field of CRM Retail and Telecom area. He has strong experience in implementing Loyalty Programs for various clients. His core expertise includes deciding the Loyalty techniques that fits the business needs. He has wide experience in conception and implementation of loyalty program incl selection and management of all necessary suppliers. Experience to work with 14 different countries (Europe and Asian market) to manage their local needs using Corporate Loyalty Solution, Consultation on Loyalty Strategy, Training on various Loyalty Platforms and Conducting sessions on various loyalty techniques. Designing the loyalty program which will focus on increasing customer satisfaction.

My availability

Full Time, Part Time, Weekends

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing

Industries i've worked in

Retail, B2B, B2C

Brands i've worked with

METRO , PANDA , OTE Telecom

Michelle

Personalisation Strategy, Shopper Marketing, Customer Experience

20

Years Experiance

Creative CRM and Customer Experience leader with an international track record of designing data driven loyalty-based personalisation strategies and omnichannel programs that deliver rewarding customer experiences and profitable results. Aligns stakeholder objectives with customer needs to solve CRM challenges and engage shoppers through the customer journey. Skilfully selects the right application of targeting tools from behavioural segmentations to predictive modelling and machine learning tools. Successfully led cross functional teams to build and deliver scalable personalisation solutions. A hands-on leader, coach and mentor, recognised for developing highly skilled teams to deliver award winning programs and win recognised awards

My availability

Full Time, Part Time, Selected days, Projects

My skills

CRM, Loyalty Programs, Strategy, Email Marketing, Digital Marketing, Data Analytics, General Marketing

Industries i've worked in

Retail, B2B, B2C, Agency, Technology, Food & Beverage

Brands i've worked with

Sainsbury's, plus major supermarkets in Switzerland and the USA, many large and small FMCG brands, CNET, ZDNet

Paul

Redesign, Repair, Replace legacy loyalty & CRM programmes B2B, B2C, B2E

25

Years Experiance

From programmes membership bases in hundreds of thousands to the tens of millions I have redesigned the strategy, commercial economics, cultural, technical and operational transformation required for scaled multi-region loyalty programmes. Implementing targeted real time offers and rewards and point currency programmes omni-channel. I bridge the technical, commercial, operational and marketing disciplines to ensure you meet your strategic goals. I have delivered programmes serving over 100 countries.

My availability

Full Time, Part Time, Selected days

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Data Analytics, Operations, Project Management, Digital Marketing, General Marketing, Social Media

Industries i've worked in

Retail, Airlines, Financial Service, Hospitality, B2B, Luxury, Technology, Agency, B2C, Food & Beverage

Brands i've worked with

Emirates, AvisBudget, TELUS, Nordstrom, P&G, Kellogg's, IKEA, MBNA, VISA, Coutts Bank, Screwfix, Toys'R'Us, BP, Exxon Mobil, Volvo, Nissan, InFocus, Microsoft.

Guy

Insight driven, results focussed marketeer for brands that add value to consumers

15

Years Experiance

I have over 15 years’ marketing experience, covering agency and client side, delivering brand strategy grounded in commercial outcomes. But what I believe sets me apart is my experience of gaining deeper engagement from existing customers using insight and segmentation to build new, develop existing or communicate effectively, propositions and products by having a clear stakeholder framework which to deliver against; the customer, the business and the brand, each of which have a clear set of KPI’s to define success.

My availability

Full Time, Part Time, Selected days, Projects

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Digital Marketing, General Marketing

Industries i've worked in

Retail, Technology, Agency, B2C

Brands i've worked with

O2, England Rugby, The O2, Disney, The Times, The Sun, Carphone Warehouse, Sky, Fulham FC, The White Company, Digicel

Sebastian

Building scalable, global, commercially viable digital products & propositions

12

Years Experiance

I have extensive experience in Financial Services, Business Consulting, Leisure/ Tourism and Aviation, covering areas such as Proposition Development, Product Management, Customer Value, Loyalty and Business Transformation. I have worked with major financial services institutions, established partnerships, and pride myself in building effective networks and influence effectively at all levels in multinational organisations. I am passionate about technology, experience design & simplicity, offer a customer-centric mind set and enjoy creating incremental value and engagement for consumers. I am a personable, confident Digital leader with outstanding people skills and great enthusiasm to drive value through customer engagement strategies

My availability

Full Time, Part Time, Selected days, Projects

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy

Industries i've worked in

Retail, Airlines, Financial Service, Hospitality, B2B, B2C, Technology

Brands i've worked with

Lufthansa | Camexa Servicios | The Royal Bank of Scotland | Banco Santander | Isban Global Services Consultancy | Lloyds Banking Group | Qatar Airways | Privilege Club | Collinson Group | Priority Pass

Anne

Driving loyalty with superior customer experience

20

Years Experiance

a strategic thinker with wide range of expertise in FS and IT sectors, with a focus on customer experience. I’ve worked both client and agency side on brands such as American Express, Mastercard, UBS, HP, Sony and Ford as well as Collinson and Psion. I have over 20 years of senior client and C-Suite management. NN/G UX certified, extensive speaking and writing expertise

My availability

Projects

My skills

CRM, Loyalty Programs, Strategy, Project Management, Digital Marketing, General Marketing

Industries i've worked in

Retail, Airlines, Financial Service, B2B, Technology, Agency, B2C, Hospitality, Food & Beverage

Brands i've worked with

American Express, UBS, IAG, Eurostar, CBA, Microsoft, Sony, HP, Unilever, Nestle

Louise

Leading Expert in Customer Experience and Loyalty

17

Years Experiance

Louise has 17 years experience in CX and Customer Strategy. She has dedicated her career to ensuring that Customer and Data led thinking are at the heart of business decisions. With expertise across CX, Web products and CRM, Louise ran major functions at M&S including Loyalty Proposition Development, CRM, Product and Marketing Tech. More recently Louise has consulted with other businesses on Loyalty and Customer Strategy.

My availability

Full Time, Part Time, Selected days, Weekends, Projects

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Operations, Data Analytics, Email Marketing, Digital Marketing, General Marketing

Industries i've worked in

Retail, Financial Service, Hospitality, Fashion, Cosmetics, Technology, B2C, Food & Beverage

Brands i've worked with

M&S, Penguin Random House, TCC, Eyekandy

Simone

Expert Loyalty Program & CRM Marketing Manager

25

Years Experiance

I am a highly experienced marketing professional who specializes in loyalty marketing, CRM and consumer insights. I have a track record of delivering success in challenging environments within retail, publishing and gaming. Logical and commercially astute, I am a highly motivated and evidential change agent with a passion for delivering success through collaboration and analysis. I maintain a consistent and positive can-do attitude and embrace tough challenges with a tenacious and flexible mindset.

My availability

Projects, Part Time

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Data Analytics, Project Management, Digital Marketing, General Marketing, Social Media, Operations

Industries i've worked in

Retail, Financial Service, Food & Beverage

Brands i've worked with

Woolworths Australia, Reed Business Publishing, Cellarmaster Wines, Greencross Integrated Pet Care

George

Award winning marketer with extensive experience in Strategy, Loyalty, Marketing, CRM and Comms.

20

Years Experiance

I have developed: Loyalty propositions from concept to launch; CRM and Marketing strategies; data segmentation & targeting strategies; lead teams and large budgets and I have been a subject matter expert in loyalty, CRM & retention for some of the biggest brands in the EU.

My availability

Full Time, Part Time, Selected days, Projects

My skills

Loyalty Programs, CRM, Rewards & Benefits, Strategy, Email Marketing, Project Management, General Marketing

Industries i've worked in

Retail, Hospitality, Agency, B2C, Food & Beverage

Brands i've worked with

Costa Coffee, Chipotle, Patisserie Valerie, Vodafone, Homebase, Baxterstorey, The Open University, Bookatable (TripAdvisor), Money Advise Service, International Customer Loyalty Programmes

Mala

Expertise in Direct Marketing. CRM, Loyalty Marketing

33

Years Experiance

Business school degree from IIM Bangalore, one of the most premier business schools in India. Spent 18 years with Ogilvy in Media Planning and then in OgilvyOne (Direct Marketing) heading their Account Planning all India and working across national brands. Went deeper into Loyalty Marketing in 2007 and since then have been completely focused on Customer and Loyalty Strategy. Spent 8 Years in Cartesian Consulting heading their Loyalty Practice. I was a Loyalty Subject Matter Expert with Collinson India for 5 years. I'm now in a Managing Partner role with Strategic Caravan where we focus on Customer Strategy. I have designed and audited loyalty programs across verticals and audiences, for clients across India and the Middle East.

My availability

Projects

My skills

CRM, Loyalty Programs, Strategy, Rewards & Benefits, General Marketing

Industries i've worked in

Retail, Airlines, Financial Service, Hospitality, B2B, Fashion, Cosmetics, Luxury, Food & Beverage, B2C, Agency

Brands i've worked with

Walmart India, Levi's India/Far East, Domino's, Axis Bank, India's largest E-Commerce Marketplace,

Maxime

Loyalty and customer experience expertise in B2B and B2C travel and technology

6

Years Experiance

Since 2014, I have been working in loyalty and customer experience roles (5 years in London), mostly in the travel industry with B2C brands like British Airways and Accorhotels but also in the last 2 years in the B2B techonology sector with Amadeus. These roles gave me the opportunity to understand customers and develop propositions across markets to improve the business performance and customer KPIs such as NPS and CSAT. On the technology side, I am now more aware of the trends and business requirements, having supported numerous RFPs, animated customer workshops and having done some support on proposition development and potential changes.

My availability

Selected days, Weekends

My skills

Loyalty Programs, Rewards & Benefits, Strategy, Data Analytics, Operations, General Marketing

Industries i've worked in

Airlines, Hospitality, B2B, B2C, Technology

Brands i've worked with

British Airways ; Accorhotels ; Airfrance ; Ponant ; Virgin Australia ; Malaysia Airlines ; Icelandair ; Amadeus

Craig

Email Marketing & Customer Retention Specialist

20

Years Experiance

I am a results-focused, data-driven creative CRM specialist. Among my many achievements I set up CRM campaigns and processes from scratch for international start up Huel, as well as producing strategies for kwiff, Oddbox & others. I always see the bigger picture but I am obsessed with detail to ensure a happy client and a positive return on ROI. Customer retention through multi-channel marketing is my key area of expertise and I consider myself to be an all round marketing & CRM Guru

My availability

Full Time, Part Time, Selected days

My skills

CRM, Email Marketing, Loyalty Programs, Rewards & Benefits, Strategy, Project Management

Industries i've worked in

Retail, Airlines, Financial Service, B2B, B2C, Agency, Food & Beverage

Brands i've worked with

Ladbrokes, PhotoBox, PayPal, Shell, Three, Huel, kwiff, Mindful Chef, GL Assessment, Oddbox & Vitabiotics

Dave

Transformation consultant deploying data & technology to deliver better profitability, CX & loyalty

22

Years Experiance

A multi-disciplined marketing leader with over 20 years experience helping brands across FMCG, media & publishing, travel, retail, leisure and hospitality leverage data and digital technology to drive transformation, services and customer-centric strategies that deliver measurable and sustainable value to the bottom line. Supported by a balance of data, technical, commercial, consultancy and operational expertise, I’ve always had a passion and ability to work with brands to steer them through the alignment of data and technology to deliver tangible outcomes, whether efficiency improvements, revenue growth, customer experience or complete business transformation.

My availability

Full Time, Part Time, Projects

My skills

Loyalty Programs, CRM, Rewards & Benefits, Strategy, Project Management, Operations, Data Analytics, Email Marketing, Digital Marketing, General Marketing

Industries i've worked in

B2C, Agency, Food & Beverage, Hospitality, Retail, Financial Service

Brands i've worked with

Unilever, Cadburys, Bakers Delight, McDonalds, Haymarket, AgeUK, The Restaurant Group, Swire Properties, The RAC, Gordon Ramsay, Virgin Media, Freesat, Time Inc, EMAP, Travelodge, Stonegate and The Telegraph.

Fiona

Digital Marketing Freelancer growing small business’ through branding and marketing!

4

Years Experiance

My mission is to help business' and brands realise their goals through marketing, acting as an extension teams! I’m a self-employed BA and CIM qualified Marketing Professional, trading as FB Comms. I'm passionate about digital marketing and comms, having created strategies and campaigns for clients including Coca-cola, Morrisons, Unilever, Diageo, Bosch and many more across a variety of sectors with diverse goals. My service includes a comprehensive consultation to identify gaps and opportunities, resulting in a marketing audit and strategy plan with timelines and costs. I can implement the insight-led marketing plan, branding and messaging across websites, social media, email campaigns and any other digital platforms!

My availability

Part Time, Selected days, Projects

My skills

Loyalty Programs, Rewards & Benefits, CRM, Email Marketing, Data Analytics, Project Management, Strategy, Operations, Digital Marketing, General Marketing, Social Media

Industries i've worked in

Retail, B2B, B2C, Fashion, Agency, Cosmetics, Luxury, Technology, Food & Beverage

Brands i've worked with

The Loyalty People, Earth Rewards, Ascend, Coca-Cola, Unilever, P&G, Diageo, Rimmel, Brown & Newirth, Pepsico, Purina, Mars Food, Shine Like A Celeb, County Gold, Dugdale Bros, Westway Trust, ZED and many more

Pete

Expert in Loyalty Programs & CRM strategy & Execution

20

Years Experiance

Expert in Marketing, Loyalty & CRM with experience working in fast paced multi industry environments, across the UK and Australia. Dedicated to developing and executing strategy to improve ROI and customer engagement. Passionate about developing advanced customer led and data driven culture where repeating last year is behaviour of the past. Confident in delivering positive results and meeting challenging targets whilst focused on growing and leading teams of customer obsessed advocates

My availability

Full Time, Part Time, Selected days, Weekends, Projects

My skills

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Data Analytics, Operations, Preoject Management, Digital Marketing

Industries i've worked in

Retail, Financial Service, B2B, B2C, Fashion, Cosmetics, Luxury, Technology, Agency

Brands i've worked with

Harrods, Harvey Nichols, Benefit Cosmetics, PUIG Fragrances, MKM, MYER, Sigma Pharma, Morrisons, LoyaltyOne, Precima

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