I am a customer-centric leader with over fifteen years of senior management experience in customer loyalty. With a background in CRM and analytics, I have a particular understanding of the use of data and insight in transforming how businesses engage their customers, and how this drives satisfaction, loyalty and value to a brand. As a former senior executive for major airline and coalition loyalty brands, my expertise includes loyalty strategy and design, programme economics and valuation, partnership development, loyalty operations, technology and communications.


Number of Years experience 


Industries I've worked in

Retail, Airlines, Financial Service, Hospitality, B2B, B2C, Agency, Luxury, Technology

Brands I've worked with

British Airways, Qatar Airways, Iberia Airlines, Cathay Pacific Airways, Air France/KLM, Mastercard, Amex, Qatar National Bank,, Tesco, Shell, Avis, L'Oreal

My Skill Set 

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Project Management, Operations, Data Analytics, Email Marketing, Digital Marketing, General Marketing

My availabiliy

Full Time, Selected days, Projects