I'm here to help. I've had the priviledge to work both agency and client side, from quant and qual market research (Kantar, Nielsen), through branding (Interbrand), and finally landing in CRM and loyalty (Capillary Technologies) 7 years ago. For the last 3, I've lead the Nectar programme at Brakes from segment design and performance analytics to campaign management and execution, as well as set up bespoke reward programmes for Brakes customers that weren't a part of our Nectar cohort. I'm a loyalty strategist and marketer, most comfortable defining KPIs, delivering ROI and building cross functional teams and agencies that deliver unexpected growth.


Number of Years experience 


Industries I've worked in

Retail, Hospitality, B2B, B2C, Fashion, Agency, Technology, Food & Beverage

Brands I've worked with

Brakes, Nectar, Capillary Technologies: Pizza Hut, M&S, TM Lewin, KFC, Interbrand: GAVI, J&J, Novo Nordisk (Victoza), Vifor Pharma (Ferrinject), Kantar: Novartis, Ciba Vision, Gelclair, Nielsen McKinsey: Samsung, Others: Vitabiotics (Perfectil)

My Skill Set 

CRM, Loyalty Programs, Strategy, Project Management, Data Analytics, Email Marketing, Digital Marketing, General Marketing, Social Media, Operations

My availabiliy

Full Time, Part Time, Selected days, Projects