Business school degree from IIM Bangalore, one of the most premier business schools in India. Spent 18 years with Ogilvy in Media Planning and then in OgilvyOne (Direct Marketing) heading their Account Planning all India and working across national brands. Went deeper into Loyalty Marketing in 2007 and since then have been completely focused on Customer and Loyalty Strategy. Spent 8 Years in Cartesian Consulting heading their Loyalty Practice. I was a Loyalty Subject Matter Expert with Collinson India for 5 years. I'm now in a Managing Partner role with Strategic Caravan where we focus on Customer Strategy. I have designed and audited loyalty programs across verticals and audiences, for clients across India and the Middle East.