Strategic, data-driven CRM professional with five years of experience gained across multiple industries, particularly within the Financial, Loyalty and Gambling sectors. I have designed and implemented multi-channel customer communication strategies and campaigns for UK’s largest financial institutions (including NatWest, RBS & HSBC) as well as major gambling brands such as Betfair and Paddy Power. I have helped these brands translate their high-level business goals into personalised marketing campaigns which help them drive long term loyalty and better retention & engagement rates.


Number of Years experience 


Industries I've worked in

Financial Service, B2C, Technology, Agency, Retail

Brands I've worked with

NatWest, RBS, HSBC, Virgin Money, Betfair, Paddy Power

My Skill Set 

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Project Management, Digital Marketing, Data Analytics, Operations

My availabiliy

Weekends, Projects