Meet

Massimo

Strategic, data-driven CRM professional with five years of experience gained across multiple industries, particularly within the Financial, Loyalty and Gambling sectors. I have designed and implemented multi-channel customer communication strategies and campaigns for UK’s largest financial institutions (including NatWest, RBS & HSBC) as well as major gambling brands such as Betfair and Paddy Power. I have helped these brands translate their high-level business goals into personalised marketing campaigns which help them drive long term loyalty and better retention & engagement rates.

Number of Years experience 

5

Industries I've worked in

Financial Service, B2C, Technology, Agency, Retail

Brands I've worked with

NatWest, RBS, HSBC, Virgin Money, Betfair, Paddy Power

My Skill Set 

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Project Management, Digital Marketing, Data Analytics, Operations

My availabiliy

Weekends, Projects

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