Meet
Massimo
Strategic, data-driven CRM professional with five years of experience gained across multiple industries, particularly within the Financial, Loyalty and Gambling sectors. I have designed and implemented multi-channel customer communication strategies and campaigns for UK’s largest financial institutions (including NatWest, RBS & HSBC) as well as major gambling brands such as Betfair and Paddy Power. I have helped these brands translate their high-level business goals into personalised marketing campaigns which help them drive long term loyalty and better retention & engagement rates.
