Creative CRM and Customer Experience leader with an international track record of designing data driven loyalty-based personalisation strategies and omnichannel programs that deliver rewarding customer experiences and profitable results. Aligns stakeholder objectives with customer needs to solve CRM challenges and engage shoppers through the customer journey. Skilfully selects the right application of targeting tools from behavioural segmentations to predictive modelling and machine learning tools. Successfully led cross functional teams to build and deliver scalable personalisation solutions. A hands-on leader, coach and mentor, recognised for developing highly skilled teams to deliver award winning programs and win recognised awards


Number of Years experience 


Industries I've worked in

Retail, B2B, B2C, Agency, Technology, Food & Beverage

Brands I've worked with

Sainsbury's, plus major supermarkets in Switzerland and the USA, many large and small FMCG brands, CNET, ZDNet

My Skill Set 

CRM, Loyalty Programs, Strategy, Email Marketing, Digital Marketing, Data Analytics, General Marketing

My availabiliy

Full Time, Part Time, Selected days, Projects