An experienced marketer specialising in loyalty, but with a strong CRM background to underpin this and deliver customer loyalty and rewards/recognition journeys. My unique experience spans the loyalty heartland of grocery retail, the traditionally challenging area of loyalty in the financial services space, and travel, where loyalty programs all began and are still a huge differentiator and effective driver of customer stickiness. I'm passionate, creative and love to identify the right questions to ask to solve complex problems and create strategies for exciting new initiatives and propositions.


Number of Years experience 


Industries I've worked in

Retail, Financial Service, B2C, Technology, Airlines

Brands I've worked with

Sainsbury's, The AA, Expedia Group

My Skill Set 

Loyalty Programs, Rewards & Benefits, Strategy, CRM

My availabiliy

Weekends, Projects, Selected days