I am a senior customer marketer with over 15 years experience in CRM, Loyalty, Customer engagement and Insight across UK, US and European Markets. I have worked in agencies, consulting and client side to build up a deep understanding of all aspects of the loyalty ecosystem - customer data to create strategic communications from segmentation, content, user experience, implementation and measurement. I have experience of working with multiple stakeholders across organisations and with agencies to design and launch customer focused propositions from pilot through to roll out. The world leading programmes I have worked on span across multiple industries and have impacted over 100 million customers to drive significant sales growth


Number of Years experience 


Industries I've worked in

Retail, Financial Service, Hospitality, Fashion, B2C, Food & Beverage

Brands I've worked with

Tesco, Kroger, M&S, M&S Bank, Barclays, Macy’s, Panera Bread, McDonalds, P&G, J&J, Unilever, Kimberly Clark

My Skill Set 

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Email Marketing, Data Analytics, Digital Marketing, General Marketing, Operations

My availabiliy

Part Time, Projects