I help my clients drive profitable omni-channel revenue growth through customer centric data, neuromarketing inspired insights and executing marketing automation strategy to drive loyalty and maximise marketing ROI. As an e-commerce specialist with 20+ years’ experience encompassing the dot-com bubble, crash, GFC and current resurgence, I’ve driven all aspects of digital marketing including transformation strategy, customer acquisition, loyalty and retention, sales conversion and CX management. Having worked with a number of leading Australian and global companies across various industries, I combine broad based knowledge with a hands-on approach to delivering outcomes.


Number of Years experience 


Industries I've worked in

Retail, Airlines, Financial Service, B2B, Fashion, Luxury, Technology, Agency, B2C

Brands I've worked with

Pet Barn, Virgin Velocity, American Express, Best Friends Pets, Retail Apparel Group, Showpo, Hallenstiens & Glassons, Nourished Life, City Beach, Optus, Universal Media, Emarsys, Tate Gallery London, CSIRO, Roche Pharmaceuticals, Bayer, James Hardie

My Skill Set 

CRM, Loyalty Programs, Strategy, Email Marketing, Digital Marketing, Rewards & Benefits

My availabiliy

Selected days, Projects