I am a successful commercial leader and an expert in all forms of customer loyalty across the Financial Services, Retail, F&B, Travel and FMCG sectors, with extensive knowledge in data-driven decision making for CRM, retention and loyalty, through all forms of customer communications. My experience covers the latest trends in loyalty including “Paid-for loyalty”, Card-linking, real-time data analytics and emotional/experiential loyalty techniques, which supplement my analytical and strategic outlook.


Number of Years experience 


Industries I've worked in

Retail, Airlines, Financial Service, B2B, Fashion, Agency, Technology, Luxury, Cosmetics, Food & Beverage

Brands I've worked with

Aimia, Collinson, Reward Insight, Puig Fragrances, Benefit Cosmetics, Barclays Bank, Raiffeisen Intl Bank, Erste Bank, Cadogan Estates, McArthurGlen Retail, Via Outlets, Caffe Nero, John Lewis Group, Halfords

My Skill Set 

CRM, Loyalty Programs, Rewards & Benefits, Strategy, Data Analytics, Email Marketing, General Marketing

My availabiliy

Full Time, Part Time, Projects