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Loyalty & CRM Data Analyst

We have an exciting opportunity for a Senior CRM Analyst to work with us on a high-profile fashion brand about to embark on a company wide customer transformation project.

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You will:

• Be responsible for developing key insights using your existing skills in retail and CRM / Loyalty analytics which can be used to highlight opportunities to create strategic direction for the future customer roadmap.

• Be confident managing and analysing large volumes of data across multiple tables including product, customer, transaction etc.

• Be able to hit the ground running from day one and be efficient in SQL & Python at a minimum.

• Have a strong understanding of customer segmentation techniques including how to build value segments, & RFM whilst providing recommendations to unlock value  

• Be able to run reporting and post-campaign analysis for CRM & Loyalty campaigns, delivering actionable insights and recommendations

• Be proficient at analysing Loyalty Program data to identify opportunities to increase customer loyalty and engagement.

• Have experience analysing multi-channel data including E-commerce, In-store & Mobile.

Must haves:

• Have worked on client side (retail) in a CRM / Loyalty analytics role for a minimum of 4 years

• Strong analytical skills – comfortable with pulling and presenting results/analysis

• Strong experience of SQL and other coding languages

• Understanding knowledge of Marketing/CRM

• Ideally educated to degree level in relevant subject

• Comfortable in consultative environment with lack of structure  

• Data driven and a good commercial acumen

• Passion for Data and Analytics