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Loyalty & CRM Strategy Consultant

We have an exciting opportunity for a CRM & Loyalty Strategy Consultant to work with us on a high-profile fashion brand about to embark on a company wide customer transformation project. The project is likely to last 3 - 4 months initially with some potential to extend.

 

You will:

  • Be responsible for building a new customer Loyalty & CRM vision including internal eco-system

  • Be able to show strong and seasoned knowledge of loyalty mechanics including community based loyalty, membership and mobile technology

  • Be responsible for analysing existing customer insights made available by the client and developing key recommendations for a future customer vision.

  • Be able to interpret primary research data from customer research carried out by our partners and thread this into the insights already available

  • Work closely with a contract analyst to ensure that any gaps in customer analytics are filled to create the future customer road map

  • Be confident are creating a world class loyalty and CRM strategy blue print based on customer insights

  • Have strong knowledge of the loyalty & CRM industry and be able to show best practice and case studies to support the new vision

  • Enjoy presenting to our clients and encourage a strong working relationship

  • Have strong knowledge of Loyalty and CRM platforms & Vendors and come with a strong rationale for choosing one over another.

  • Have an understanding of concession vs own bought retailing

 

Must haves:

  • Have worked on client side (retail) in a CRM / Loyalty role for a minimum of  8 years

  • Strong analytical skills – comfortable with pulling and presenting results/analysis

  • Strong communication skills

  • Understanding knowledge of Marketing/CRM

  • Ideally educated to degree level in relevant subject

  • Comfortable in consultative environment with lack of structure  

  • Data driven and a good commercial acumen

  • Passion for Customers and retail

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