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Loyalty & CRM Strategy Consultant
We have an exciting opportunity for a CRM & Loyalty Strategy Consultant to work with us on a high-profile fashion brand about to embark on a company wide customer transformation project. The project is likely to last 3 - 4 months initially with some potential to extend.
You will:
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Be responsible for building a new customer Loyalty & CRM vision including internal eco-system
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Be able to show strong and seasoned knowledge of loyalty mechanics including community based loyalty, membership and mobile technology
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Be responsible for analysing existing customer insights made available by the client and developing key recommendations for a future customer vision.
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Be able to interpret primary research data from customer research carried out by our partners and thread this into the insights already available
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Work closely with a contract analyst to ensure that any gaps in customer analytics are filled to create the future customer road map
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Be confident are creating a world class loyalty and CRM strategy blue print based on customer insights
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Have strong knowledge of the loyalty & CRM industry and be able to show best practice and case studies to support the new vision
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Enjoy presenting to our clients and encourage a strong working relationship
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Have strong knowledge of Loyalty and CRM platforms & Vendors and come with a strong rationale for choosing one over another.
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Have an understanding of concession vs own bought retailing
Must haves:
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Have worked on client side (retail) in a CRM / Loyalty role for a minimum of 8 years
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Strong analytical skills – comfortable with pulling and presenting results/analysis
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Strong communication skills
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Understanding knowledge of Marketing/CRM
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Ideally educated to degree level in relevant subject
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Comfortable in consultative environment with lack of structure
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Data driven and a good commercial acumen
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Passion for Customers and retail
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